As Bengal's cherished family festival Jamai Shashthi approaches tomorrow, markets across Agartala and other parts of Tripura have begun reflecting the festive spirit. Vendors have lined up stalls with essential puja items, including karamcha (Bengal currant), flowers, durba grass, bel leaves, mangoes, litchis, and a variety of fruits and ritual offerings required for the traditional Shashthi Puja.

Despite the vibrant atmosphere and festive preparations, traders say that business has not yet met expectations compared to previous years. According to vendors, persistent cloudy skies and intermittent rainfall over the past several days have significantly reduced footfall in the markets. As a result, even on the eve of the festival, sales have remained relatively sluggish.

Many shopkeepers had anticipated a surge in shoppers ahead of Jamai Shashthi, a festival that celebrates the bond between a son-in-law and his in-laws. However, the uncertain weather conditions have dampened consumer turnout and affected overall business sentiment.

Adding to the challenge, this year’s Bengali calendar includes Mal Maas (an inauspicious month), due to which the customary celebration of the first Jamai Shashthi for newly married sons-in-law is not being observed. Traditionally, first-time Jamai Shashthi celebrations involve elaborate family gatherings and increased spending, contributing significantly to seasonal market activity. Traders believe the absence of these ceremonies has further impacted sales.

On a positive note, the prices of most essential puja items have remained stable. Vendors report that commodities such as karamcha, flowers, durba grass, and bel leaves are readily available and remain affordable for the general public. This has provided some relief to consumers amid the festive season.

Traders remain hopeful that if the weather improves, last-minute shoppers will flock to the markets, boosting sales and bringing much-needed momentum to business. While rain and the impact of Mal Maas have created concerns among merchants this year, optimism remains high that the final hours before the festival will deliver a welcome turnaround.

As Jamai Shashthi draws near, Agartala’s markets continue to buzz with anticipation, balancing festive enthusiasm with hopes for stronger business in the hours ahead.