As January 23 approaches, the air across schools, colleges, and educational institutions is filled with excitement and anticipation for the worship of Goddess Saraswati, the deity of knowledge and learning. Like every year, the occasion has ignited visible enthusiasm among students and teachers alike, with preparations already in full swing.

Across campuses, puja mandaps are being decorated, lighting plans are being finalized, and rehearsals for cultural programmes are underway. Students and faculty members are working together to ensure that the celebration reflects both devotion and creativity, making Saraswati Puja one of the most eagerly awaited days in the academic calendar.

The festive rush is equally evident in the idol-makers’ quarters. In workshops lined with raw clay, brushes, and vibrant colors, skilled artisans are meticulously shaping idols of Goddess Saraswati. Each statue emerges through hours of careful craftsmanship, reflecting tradition, devotion, and artistic finesse. Educational institutions, which organize Saraswati Puja every year without exception, have placed multiple orders, keeping the artisans busy despite challenges.

However, clay artists point out that the overall market scenario this year has not been as promising as in previous years. Compared to the past, the number of household Saraswati Puja celebrations has declined significantly. Many families who once worshipped the goddess at home are no longer doing so, resulting in fewer overall orders and a noticeable slowdown in sales.

“Schools and colleges are continuing their pujas, and we have received some orders from them,” said one artisan. “But the reduction in household pujas has affected our total business. We expect to cover our costs, but making a substantial profit seems unlikely this year.”

Adding to their difficulties is the intense cold. With winter temperatures dipping lower than usual, artisans find it challenging to work late into the night. As a result, they are trying to complete as much work as possible during daylight hours to ensure timely delivery of the idols.

Meanwhile, preparations within educational institutions have reached their final stages. For students, Saraswati Puja is not just a religious observance but a day of joy, cultural expression, and shared celebration. With only two days left, the countdown has begun.

Despite concerns over a sluggish market, hope remains strong. From artisans to students and teachers, there is a shared belief that while economic challenges may cast a slight shadow, the festive spirit, devotion, and age-old tradition of Saraswati Puja will continue to shine brightly across cities and villages alike.